You had the golfer who knew PowerBilt as a premium name releasing more budget friendly clubs.Then you had younger golfers who had no idea who Powerbilt was.” – Ross Kvinge The problem was consumers never got this message. Take the heritage and credibility of the PowerBilt name, add in some 21st century compressed nitrogen technology, and presto, you have a high-performance golf company (Air Force One) with built-in brand awareness and a positive history steeped in a rich tradition of quality product (PowerBilt). On paper, Kvinge’s original 2009 plan seemed to make a lot of sense. Truthfully, it doesn’t conjure up much of anything to do with golf.Īnd therein lies the basics of the problem, one which CEO Ross Kvinge (pictured above) is working to resolve by re-launching Air Force One as its own entity. The name doesn’t exactly conjure up nostalgic memories of persimmon woods and leather wrapped/hickory shafted mashie niblicks. As in, it’s gone the way of the dodo bird and Taylor Swift songs which are actually country. Now, Air Force Oneis both the brand and licensee and the PowerBilt name is no longer. So let’s set the record straight.Īir Force One equipment was previously released under the PowerBilt Brand, a licensee of Hillerich and Bradsby. Chances are, any association you do have is tied to a company that rhymes with Schmowerbilt. Depending on how closely you follow companies not named TaylorMade, Titleist or Callaway, you may have some vague idea about Air Force One.
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